We reached out to 80 startup entrepreneurs to find out what productivity tools they rely on, day in, day out, to get their work done.

Too many people waste a tremendous amount of time with project management software, high fidelity prototypes or mockups, or online Business Model Canvas software.

A small piece of paper and a pen is the best prototyping tool you can buy and you can manage your entire company with sticky notes and a wall.

Tristan Kromer, Founder, GrassHopperHerder

Jot – a new iphone app which is ideal for people (like me) who ’email themselves’ constantly during the day. With Jot you simply ‘Jot’ down your idea and it collates them all into one daily email which means less inbox clutter

Rajeeb Dey, Founder, Enternships

Trello. ClassStatus is comprised mostly of remote employees. Everything was so chaotic before Trello, afterwards it really gave us something to stay on track with.

Matthew Harris, Co-Founder, ClassStatus

I love Anti-Social app for mac. I am able to block any website or email for a specific time frame. You can’t even disable it until time is done which is great!

Alaa Hassan, Founder, eCommerceTrainingAcademy

Perl is the best productivity tool because you can super easily solve lots and lots of problems in tiny amount of time and code. Rather than writing a long Python program to do some task, I write Perl one liners and get things done in seconds, and move on!

I wrote an article a while ago that teaches you Perl one-liners.

Peteris Krumins, Co-founder and CTO, Browserling

The one that gets out of your way and lets you create. Everyone has their own way of working, so there no tool is better than any other.

For me…

Big picture planning / roadmap: Trello

Daily “one thing” to work on: Trello Calendar mode

Long notes and specs, sharable with team: GDocs

Quick personal notes: Apple notes

Working through something right now: Notebook / Whiteboard.

Brian Casel, Founder, CasJam

Success is a planned event so I’d say a calendar. It doesn’t really matter how you keep one, but having tasks and activities on paper or in an app gives you direction. Use it like a compass to lead you where you want to go. It also helps you quickly identify when you’re off course because your priorities are revealed by where and how you spend your time.

David Horne, Founder, GetFanPack

Trim all of the fat. The less you have to worry about, the more focused your day becomes. You should always be trimming the bottom quarter of everything you do to achieve your goals.

Jason Schwartz, Founder, Avondale Type Co


Logan Lenz, Founder, Endagon

Slack has been a game-changing productivity tool for the entire team, centralizing development workflow and real-time updates from Github, Trello, Pivotal, etc. Direct channels of communication and full transparency are key indicators for our success. In a start-up, everyone knows everything anyways.

Kyle Heller, Co-Founder, Cinematique

Tough question but if I had to choose it’d be Trello. Trello is by far the most versatile productivity tool available. Its secret is in its flexibility. You can use Trello for anything.

Colin Devroe, Co-Founder, PlainMade

Twitter. Best way to stay on top of what’s going on, network, share with your tribe, and grow your audience.

Max Slavkin, Co-Founder, Creative Action Network

Stand-up meetings. Helps keep the team updated, reduces miscommunication, builds trust and makes the whole team more productive. Everything else (online tools, calendars, project or task management suites) is secondary.

Marius Ursache, Co-Founder, Eterni

I really like Trello particularly for group productivity. The free version offers plenty of functionality and the visual card interface really helps to visualize structure and development.

Roger Williams, Founder, Perkes

I’m slightly biased 😉

SideSwell.com is my secret weapon to getting work done every day. It’s a tool that I use to keep myself accountable to people who’s opinion I value.

It’s beta right now, but will be open to the public very soon and there are invites available.

Lee Tengum, Founder, PancakeApp

An index card. It seems almost too obvious but getting in the practice of writing down everything that you aim to accomplish is a great way to stay on track. Once you’ve written everything down put this index card in front of your keyboard or next to your computer. You can also take it with you in your pocket to look at throughout the day.

Often times software to-do lists won’t show your progress or allow you easily “break the sandbox.” Index cards are great because you can make notes, doodles, arrow, etc. and not have thumb cramps trying to use your smartphone.

Dane Hurtubise, Co-Founder, Parklet

Google Apps for Enterprise runs our business. Gmail, chat, Drive, Hangouts, calendar, analytics – it does it all for $5 / user / month. Money so well spent.

Alex Abelin, Co-Founder, LiquidTalent

Slack .

Dan Norris, Co-Founder, WPCurve

OmniFocus. It’s an incredible, powerful tool for tracking and reviewing all your tasks, projects, and ventures. I throw everything in there, and trust that it’ll remind me what’s important, at the right time.

David Appleyard, Co-Founder, Compact Creative

Trello – seeing everything you are working on visibly makes it so handy to plan your day.

Roger Stringer, Founder, Freekrai

Asana, hands down.

Each night, and throughout the day, I write down my traction ideas and then the next day I prioritize them to determine which ones will have the greatest impact. Then, before I start, I ask myself if there’s a way I can achieve 90% of the results I am hoping for with a lot less effort.

Asana helps me keep track of everything and even just the effort of writing it down helps me to remember to do it.

Jordan Crawford, Co-Founder, GetCursive

Currently I use Os/x & iOs task list because it’s synched on all my devices and is location sensitive.

Philippe Laval, Co-Founder, EverContact

OmniFocus , which is a Mac/iOS app. It allows me to put everything into it and trust that I’ll be reminded of things on time, instead of letting things fall off of my plate.

Since I started using OmniFocus, my inbox normally has about 7 unread emails in it, where normally it’d have 30ish, and my browser has 10 or less tabs open, where I’d normally have 50-60 open.

It even has some nifty Siri integration, so that I can add items without even opening OmniFocus. That helps a ton, because it takes no time at all to add an idea to OmniFocus now.

Richard Felix, Co-Founder, MadeWithSense

Audible. Hands down. Audible lets you devour books you wouldn’t otherwise have time to read. When you’re driving, walking, in the subway, be learning from the greats. You can probably fit in a hundred or more books in your “downtime” this year; think of what impact that knowledge would have on your output.

Bevan Barton, Founder, Bountify

We use Asana to keep track of our responsibilities. As the product manager we’re able to easily track bugs, document new features, establish timelines, and prioritize tasks. As a remote team, this is incredibly important to us.

Nicholas Tart, Co-Founder, AwesomeWeb


Misato, Co-Founder, Fitwirr

Productivity is a result of intensive organization on every level.

From DropBox shared company folders, focused Google Documents & Spreadsheets and iCal shared calendars – we find that productivity comes from organizing the full team on the same page seamlessly.

Matthew Helderman, Co-Founder, Buffalo8

For a few years now I’ve been using a project management tool called Teamwork. This tool has been invaluable to my workflow. It’s an all-in-one solution for managing projects big or small, especially when I involve clients in the process. I highly recommend it to anyone who currently does not use a project management tool, or to those who are looking to move away from another.

Mark Cyrus, Founder, BraveWhale

To be honest in my industry its Notability or similar. Its an app that allows me to write down my insane ideas, make notes to improve the business, communicate ideas with my guys and also compose bits of music for later development. Its basically an electronic pad that allows all mediums including my poor handwriting. It can all be shared between devices and people to help get things moving.

Vincent Hearn, Founder, GuitarAcademyUK

Jira from Atlassian helps me keeps track of productivity and code tasks.

Ney Torres, Founder, CarFootPrints

Trello. I love Trello for everything, it’s such a great way to organize, prioritize & communicate on projects. I love this article about how Fog Creek uses Trello for onboarding. A great example of an outside the box way the software can be used productively.

David Pearce, Co-Founder, Carp

I use Spotify to build music playlists or listen to already created stations. In my opinion, I’m not sure why anyone buys tracks from iTunes or listens to Pandora anymore – Spotify blows them out of the water. There’s a free version that plays ads, but for under $10/month – you can get unlimited streaming (and an offline mode for your playlists that you can listen to without a connection).

Tony Rodono, Founder, City Prints

My Calendar View + Drawing Things.

My company deals with art and I too am a visual thinker. Right brain thinkers are incredibly innovative but often struggle to communicate what is in their head with just words. Many existing tools are built for linear left-brainers so I often times just resort to drawings things out on paper or whiteboard. I’d say my best existing digital tool is being able to see the more macroscopic calendar views of my to-do lists.

Tricia Rampe, Founder, GetArtUp

Pen and paper. I have made lists in Microsoft Word and setup tasks in sites such as Basecamp; nothing has worked quite like making a list on paper and having it sit in front of me at my desk. Literally crossing something off a list feels much better than deleting or marking completed, and too often the virtual files get lost.

Daniel Kunz, Founder, BrightLadder

David Allen’s book; “Getting Things Done ” The concept of stress-free productivity and dejunking the mind have been invaluable to me. Even the best productivity tools would go waisted without an understanding of how the mind works and where we get lost in the ongoing effort to get more stuff done.

Jon Parrish, Founder, CityGro

I have to say Dropbox . It’s so easy to use and so flexible. You can use for storing notes, sharing files of all sorts with your team (and a million other things). The desktop and mobile integrations make it super easy to use for users of all technical abilities.

Kendall Guillemette, Co-Founder, GroundedMag

I’m primarily a software developer, so what makes me more productive would certainly be different from a salesperson, designer, accountant, etc.

But in terms of tools that help everyone: For a business 2+ people, Google Apps is the most crucial toolset out there for getting shit done. And for a business of 15+ people that might be working remote and asynchronously, I find slack.com to be an amazing communication tool that will prove invaluable no-matter how big you get.

Brett Clanton, Founder, GravityApp

One of my favourites has always been Trello . It’s a great, simple-to-use task management tool and, importantly, is 100% free (I am not affiliated by the way!).

Sançar Sahin, Co-Founder, GoEnglish

David Allen’s GTD (and its many derivatives). I would be lost in a sea to-do lists if I didn’t have a foolproof way to organise and act upon everything that needs my attention on a daily basis.

Andrew Cox, Co-Founder, GoEnglish

I use “Things ” for my Mac.

Drawk Kwast, Founder, EcommerceAnalyticsConnect

Trello is great. We use it for everything from planning development sprints to tracking operations and marketing tasks.

It keeps everyone accountable for items they own, and provides transparency into where the company is headed.

Anoop Aulakh, Co-Founder, CleanClub

I am a big fan of any reminder app. Calendars or reminder apps help me remember things that are scheduled way in advance. The last thing I want to do is forget anything as it is a direct reflection of my integrity and reliability. I never want to let anyone down if I can help it.

Russell Adnoff, Founder, CashJams

My perspective is biased towards the programming side, because that’s where I spend a lot of my time, but my favorite productivity tool is Github. It’s just so helpful in collaborating with other developers, internally organizing and tracking issues, managing and switching back and forth between multiple projects, etc. It really makes code management a breeze.

Todd Miller, Co-Founder, Capshare

We create our own flow-charts to highlight progress, in Photoshop, these allow us to track progress and work far more efficiently.

We have also used Azendoo, and Trello, both of which are fantastic tools, and effectively digitise the monumental task list!

Mr Joshua Harrison, Founder, Transformis It has to be google docs, it’s very good to be able to create a document and share it amongst the stakeholders and have everybody comment and edit their relevant bits, better than passing around a document over email and then ending up with dozens of versions of it and being lost at the bottom of the email queue.

Carlos Rego , Co-Founder, Cloud.net Any tipe of calendar/note app that can sync between your devices is the best productivity tool.

Manny Sanchez, Founder, Life in a box media Google sheets with API’s and scripts. It allows us to manage our SEO campaigns, and also update in realtime. I love the MOZ API.

Hadi Irvani, Founder, PeachDish Workflowy.com is my go-to tool for todo lists, notetaking, and staying organized. The hashtags, @ tagging, and ability to share lists, combined with its intuitive interface and powerful free tier make it my favorite tool for productivity. I use the hashtags to manage importance levels.

Tom Jessessky, Technical Co-Founder, LangdonCo

I love to use Trello . I love the visual representation it gives to my workflow, and the ease with which I can add and move tasks.

I have five columns on my board. The first column is called “Wish List”. It contains anything and everything that I possibly need to do. Items higher in the list are more urgent.

My next column is called “Todo” and contains items that I plan on accomplishing in the next 48 hours. Anything that doesn’t meet that criteria gets pushed back to the “Wish List” stack.

The next 3 columns are pretty self-explanatory and are “Doing”, “Done”, and “Past Done”. “Past Done” exists as I like my “Done” pile to contain only the items that I have accomplished in the past 48 hours.

Kesler Tanner, Founder, FreelanceInbox

Get a mind-mapping tool to get your projects organized.

I use iThoughts for iOS (get an ipad if you don’t have one) and it is an amazing way of organizing all your projects. You get to drop all your random thoughts on a project in one spot and then with your finger drag them around to order them logically in the project. Once the project is looking good it’s a a snap to share the flowchart you have created with others.

Peter Ericson, Founder, Zeen101

One of my best productivity tools is always having a creative side project. It’s a bit counterintuitive, but I truly believe having a side project as a creative outlet makes me more productive during day-to-day startup work. Sometime I only have 15 minutes for a side project, every once in a while I sneak in a full hour, but I’m convinced that a little bit of creative time during the work day allows me to work longer hours and be more effective with work that’s not so exciting.

My side projects are often pretty small, little coding projects, a drawing, sometimes it’s just getting through a non-work related book. Even just a few minutes during the day, however, keeps me sharp and has inspired some of my best work for SEE.

Cabell Maddux, Founder, Give And See

My most valuable productivity tool has to be Google Apps for Business. It’s not new or particularly sexy, but it’s essential to keeping things running smoothly, customers happy and money rolling in and it’s accessible across any device I’m using.

Shawn Holland, Co-Founder, ChefTap

Google apps for business and hangouts in particular are super useful – other tools like join.me and gotomeeting are nice as well. Evernote – I see the purpose but I’d just as soon use pen and paper, WebClipper was a cool concept but a simple “print->save as PDF” usually does the trick for me. Dropbox – Must have. Lastpass – not necessary but changed my life.

Asana – It’s kind of like Evernote, Wunderlist, and Pivotal Tracker combined but wayyy sweeter – it’s productivity software and project management software fused into one. Other than a pen and legal pad – Asana is my favorite all around productivity tool.

Jon Becker, Co-Founder, eMedCert Slack .

Michael Anderson, Co-Founder, GameWisp

For our company, we use Pivotal Tracker. We don’t just use it for development, it keeps our whole team in order. We have projects setup for our clients, our office personnel and I even have a project setup that helps me keep track of my personal life better. Using Pivotal Tracker allows us to all stay on the same page and constantly know what everyone is working on, who needs help and what still needs to get done and gives us the ability to leverage agile methodologies in everything we do.

Brandon Swift, Co-Founder, PayWhirl My favorite productivity tool is basecamp . It helps me to get a sense of where my various projects are without having to go bug people. It also allows us to easily track communications between the various team members and our customers.

Joe Fox, Founder, CodeNoise DoInbound is simply the most productive tool for us. As an inbound marketing agency, it’s important that we know who’s working on a task at any given time. The biggest benefit of DoInbound that really saves me time and resources is the ability to document my work process so that other staff members can easily work on the same task when I’m not around.

Kay Akinwunmi, Founder, LimConcepts Google docs. The fastest and easiest way I’ve seen to collaborate on documents, keep to-do lists, manage features, etc. All in one place.

Ashwin Muthiah , Co-Founder, Easely

Finding good productivity tools is tough. There are tons and tons of tools out there, but it’s really difficult to find the *perfect* one. We tried dozens of different project management apps in the process of getting our toolset together, and we finally just decided to build our own.

This turned out to be a fantastic move and, although it took some time to build an in-house solution, it continues to pay dividends and grow with us as a team to this day. Thus my favorite productivity hack is to actually build a tool that fits your exact requirements and needs, without enforcing any superfluous processes dreamed up by someone else.

Micah Roberson, Co-Founder, RadDevelopment

A pad of yellow legal paper and a good pen.

William Archer

A piece of paper to write down everything you need to accomplish today. Once you have everything down, cross off all of the things that you can stop doing and figure out the top 3 things you’ll get done today.

Brad Brown, Founder, InteliVideo

Fortheon loves Trello. We use it to help us not only build faster but plan out and fully visualize what all of us are doing instantaneously. It’s a great tool to communicate with teams, big or small.

Michael Scaria, Co-Founder, Fortheon

I use many tools, each for different purposes. But as far as the best tool goes, my pen and personal notebook are by far on top. I sometime even have 2 different notebooks for different purposes. Pen and Paper allow me to focus on what to do and when without being in front of a computer, which means for me no distractions.

Vlad Bodi, Co-Founder, GetHppy

I’m still searching for one but I can’t live without my calendar!

Kimberly Rohachuk, Co-Founder, EventSage

todoist.com is amazing.

Matthew Ayers, Co-Founder, HireTiger

OneNote – helps manage everything centrally and logically, and it’s free now.

Aneesh Devi, Founder, CoachMode

Plain notecards. Write down tasks on them, and keep them in priority order. If you’re ever unsure of what to work on, just look at the top of the stack of cards.

Parker Phinney, Founder, InterviewCake

It’s hard to chose one (there are so many!), but if I had to chose I’d probably select my new favorite task management app: Swipes. One of the most important practices of being productive is prioritizing tasks and only focusing on the tasks that are important that day, and Swipes makes that very easy to do. If you’re familiar with Mailbox for iPhone and iPad, then Swipes will be very familiar. You can “schedule” tasks for later today, tomorrow, this weekend, etc.

Jeff Appareti, Co-Founder, Path Igniter

My best productivity tool would be my “Day Designer” by Whitney English. It’s not just a normal planner but actually a strategic planner that helps you layout your business goals for the entire year and then guides you in creating a weekly, daily, and hourly plan to specifically meet those goals, including a “Top 3” things to get done each day. Not to mention that I’m one of those Type-A people who gets a major thrill out of crossing off my to-do list items and this gives me ample space to do so on a daily basis.

Lindsay Pruitt, Founder, Hello Monday Trello.

It’s ideal for equal delegation and task prioritization within a team – and it’s easy to use.

Geoff van Wijk, Founder, InnSpec

The Mailbox app for iPhone and iPad. Its indispensable for instantly prioritizing an email inbox.

Brian Powers, Founder, PactSafe

Try the free “Pomodoro One” app. I have no affiliation, but this app helps you stay focused for short bursts of work. For more information, look up the “Pomodoro Technique”.

Alex Cheung, Co-Founder, CodeJinn

Our team at FlyEasy uses Trello to manage tasks across our business development, marketing, and technology divisions. This cloud-based task management tool is great for tracking all the tasks that come about from meetings and discussions. Best of all, we can add these tasks on the fly from anywhere and from any device. Not only can I add tasks and assign resources, but I can see the activity of who is working on which task right in the Trello feed. Trello also integrates with our communication tool Slack, which displays all Trello activity, allowing me to see the day-to-day tasks being attempted or completed.

Shaan Bhanji, Co-Founder, FlyEasy

As you might guess: my calendar app. Particularly BusyCal. It’s the most Google Calendar friendly app I’ve come across.

Aaron Presley, Co-Founder, BrewNotice

Our dashboard, it will identify where a website is under performing and tell you how to fix the issues. Along with predicting where your website should be performing based on historical data and trends of your website.

Josh Hutchison, VP of Bus Dev, Diib

Eisenhower box: everything you think you should do will fall into 1 of 4 categories:

Do – do it right now if <2mins
Decide – decide when you will do it, set aside the time and get it done
Delegate – write instructions and ship it off for someone else more skilled/ less expensive than you to do it
Delete – some things are just not worth your time so be ruthless and delete them

Patrice Archer, Founder, AppyVentures

I love the Sunrise calendar apps for iPhone and Mac. They integrate tightly with Google Calendar, and add additional information about your contacts and locations of meetings to every calendar event, which is a huge time saver.

James Smith, Co-Founder, BugSnag

Google Drive, hands down. The business my sister and I have is helping other startups, and without Google Drive we would be bogged down with unnecessary details and attachments.

It is great to be able to collaborate with others, having the document live and editable for everyone on the project, and most importantly giving everyone access to the most current version, all the time. I can’t imagine running my business without it.

Katryn Shick, Co-Founder, incuba8LABS

My favorite and most time saving tool is Last Pass which remembers all my passwords and automatically logs me into every site I visit. All I have to do is remember one simple password.

Matt Dickhaus, Owner, Chef Ami

My favorite tool at the moment is Focus At Will , essentially a streaming music player of curated background music (classical, ambient, acoustic, etc.) which they claim increases your focus intensity and duration.

It was developed in cooperation with leading neuroscientists Dr. Evian Gordon and Dr. Stephen Sideroff so I do think there’s some credibility to the science, but you can probably gain similar benefits by putting together your own playlist of similar music.

Matt Bentley, Founder, Can I Rank