Mukesh Gupta is the Co-Founder of Scanova, allowing you to quickly create, design, and manage QR Codes for all your promotional campaigns.

1. First of all, can you tell us a little about your role and what you do at Scanova?

I am one of the three Co-Founders at Scanova. Scanova is a QR code management tool that helps businesses connect with their offline audience through print marketing.

I founded Scanova with my co-founders Gautam & Swapnil in Oct 2013. Being a Co-Founder, I wear different hats at work and do everything from writing code & Architecture design to Customer Support & Search Engine Marketing.

2. Can you tell us a little about your go to market strategy, current growth/marketing channels are working for you right now?

We are in a SAAS business and the channels that work best for us are Content marketing and Search Engine Advertising. We get more than 90% of our traffic from our blog and ads. We do both search and display ads with some re-marketing to our website visitors.

3. What is the biggest mistake you have made with Scanova so far that other founders can learn from?

The biggest mistake was that we under-priced our product for a long time. We have multiple subscription plans for our product that cater to different segments. Not too long ago, we used to have a free plan, in which we provided lots of features to our users for free.

Later, we realized that most of our subscribers never upgraded since for them the free plan was sufficient. Once we discontinued the free plan sales jumped 500-600%.

If we would have continued few more months with the free plan, we would have been out of business. That was probably the biggest learning I had in my entrepreneurial journey. NEVER UNDER-PRICE YOUR PRODUCT.

4. Let’s talk you… what apps, blogs, and tools can’t you live without?

I follow Hackernews and Quora religiously. Among the apps and tools, I find the following quite useful:

1) Sublime Text: Writing Code. Simple, powerful and extremely customizable code editor.
2) Stackoverflow: A Q&A website for programmers.
3) Mixpanel: A must have tool for funnel analysis and detailed metrics.
4) Optimizely: A/B testing tool. Must have tool if you are focused on optimizing your conversion funnels.
5) Google Adwords & Bing Ads: Search Engine Marketing. Bing ads work equally well for us as google ads.
6) Asana: A powerful Project Management tool
7) Splitwise: Managing personal and group expenses.

5. What’s your best time-saving shortcut or life hack?

For me keeping distractions away is the best time-saving hack. So I keep my smartphone in a strict no-notification mode except for one or two apps. This helps in maintaining continuity at work and saves a lot of time.

6. What resource have you watched/read/listened to that’s had the biggest impact on your business/life so far this year, and why?

I would say reading Hackernews and Quora deeply impacts both my business and personal life. These communities are full of extremely smart and motivated people, including the ones who are leaders in their respective fields.

You get to learn something new every day. Also as an entrepreneur, you get some really good advice from fellow entrepreneurs on Quora which is priceless.