January 15, 2016
1. First of all, can you tell us a little about your role and what you do at Choozle?
Founder and CEO. My cofounder, Jeff Finch, focuses on on the product and engineering side of the house. In addition to closely collaborating on our Product with Jeff, I focus on sales, marketing, client success, finance and operations.
I still spend a good amount of time cultivating and closing key client partnerships.
2. Can you tell us a little about your go to market strategy, current growth/marketing channels are working for you right now?
Our platform is designed for agencies to run their digital advertising campaigns in-house. We focus on independent agencies of all sizes, but we also have many key partnerships with publishers that leverage our platform as an “audience extension” platform, and we work with a handful of clients directly as well.
We purposely are focused AWAY from enterprise, as the competition is fierce and the margins are compressed. We also tend to focus on secondary markets like Atlanta, Dallas, and Denver as many of our competitors don’t focus on these “fly over” zones.
As for marketing, we leverage traditional PR for earned media opportunities. And we utilize our own platform for digital campaigns including display, video, and Twitter/FB campaigns which enables to capture leads very efficiently.
We practice what we preach! We also have a physical presence at dozens of marketing and ad-technology focused events throughout the year.
3. What is the biggest mistake you have made with Choozle so far that other founders can learn from?
I think most “mistakes” are actually assets for founders as it is impossible to know everything, and making (and learning from) mistakes is an unavoidable and valuable part of the entrepreneur’s learning curve.
That said, my biggest mistake is wasting time pitching to “investors” who had no real intention of ever investing in our company. That said, in the early stages, you have to pitch to anybody and everybody. It’s very difficult to separate “real” investors from the rest of folks out there.
4. Let’s talk you… what apps, blogs, and tools can’t you live without?
Apps Business: Twitter, Uber, LinkedIn, Gmail, Evernote, and Dropbox.
AppsPersonal: Twitter, Uber, Yelp Blogs/sites: MediaPost, BusinessInsider, TheDrum, VentureBeat, AdExchanger, Medium, Quora.
Tools: Slack, Jira, Trello, Salesforce.
5. What’s your best time-saving shortcut or life hack?
UBER! I use it a ton so I can work while moving from place to place.
6. What resource have you watched/read/listened to that’s had the biggest impact on your business/life recently, and why?
For our space of ad technology and programmatic advertising, AdExchanger is the best overall resource for news and information.
I also attended the Programmatic I/O conference in NYC in October, and will plan to attend further AdExchanger events as they are well attended, organized, and informative.