saucelabs
SAUCELABS – Automated testing for mobile & web apps across 500+ browser / OS platforms with Selenium, JSUnit, and Appium. @saucelabs. Blog: sauceio.com

Must read:

Elon Musk’s Space Dream Almost Killed Tesla
Bloomberg Businessweek uses an excerpt from Ashlee Vance’s book for its epic cover story on Elon Musk.

Tomorrow’s Advance Man
Tad Friend visits Silicon Valley’s Sand Hill Road with VC Marc Andreesson and his firm a16z. for The New Yorker.

Bow To Your Billionaire Drone Overlord: Frank Wang’s Quest To Put DJI Robots Into The Sky
Ryan Mac sits down with the world’s first drone billionaire, who raised $75M this month, for an illuminating Forbes profile.

Startups:

The Real Teenagers of Silicon Valley
San Francisco’s “Mission Control” is a teen startup sharehouse and Nellie Bowles is a house guest for the California Sunday Magazine.

The Thickness Of Napkins
Intercom cofounder Des Traynor uses napkin quality to demonstrate why software startups need to care about “every single design detail.”

The Future of Design in Technology
Facebook’s Product Designer Julie Zhuo shares her hopeful predictions for what design in tech will look like in 2025.

Investor Update Emails
Serial entrepreneur Elad Gil, who sold his last startup to Twitter, provides founders with practical advice for updating investors.

Hardware is hard
$3.5M SnowShoe shares a priceless and detailed insight into its development of his hardware startups that makes “clever pieces of plastic.”

36 Things I’ve Learned During My First Three Months Investing
Founder-turned-VC Ben Kosinski publishes a “short and blunt” list from his Kosinski Ventures experience on the Medium platform.

Psychology of the searcher
Blue Nile Research CEO Nathan Safran shares a rich search-marketing dataset, reaffirming the value of research and tailored content.

Growth:

How a Side Project Became an Obsession
Tinkergarten founder Brian Fitzgerald writes about his startup experience, which grew from a frustration, a glass of wine and a spreadsheet.

3 things we did to reduce churn by 68%
Baremetrics’ Josh Pigford shows you why startups cannot neglect churn rate.

Design Your Company To Empower Employees
DigitalOcean’s Matt Hoffman shares the benefits of his company’s empowerment-centered design.

8 Actionable Ways to Use LinkedIn for B2B Sales
CRM-friendly Ringio explains how it uses the LinkedIn platform for B2B sales.

Why We Decided To Stop The Company For A Week To Enjoy A Magnificent Winter Holiday In The Austrian Alps
Mobile Jazz’s blog shows off their latest “workation” in the Alps, giving you tips on how you can do the same, as well as why you should.

From $800k To $274M In 4 Years – The Story Of Ariba
Redpoint VC Tomasz Tunguz uses data to explain the trajectory of a startup that weathered market turbulence on his blog.

The Decision to Embrace Revenue Transparency at Hubstaff
Hubstaff is building a “transparency machine” and cofounder Dave Nevogt discusses their revenue-transparency process.

The Secret Weapon to Content Marketing: Outreach Emails
Content Marketer cofounder Sujan Patel explains the power of building and maintaining good relationships using outreach emails.

The Psychology of Pricing: A Gigantic List of Strategies
Nick Kolenda offers a textbook-sized lesson on pricing psychology, with a tl;dr video for especially-busy startup founders.

How To Come Up With Great Ideas For Blog Posts, Every Single Time
John O’Nolan’s from Ghost share’s his secret for creating great posts.

How We Accelerated Growth with Product Onboarding
Juggly’s Jason Skowronski demonstrates why users who are “invested”—not just “engaged”—lead to big growth.

Interesting:

I was an undercover Uber driver
Emily Guendelsberger of the Philadelphia City Paper went to great lengths to deliver this in-depth analysis of her time as an Uber driver.

Under the hood: Facebook’s cold storage system
Krish Bandaru and Kestutis Patiejunas take you through Facebook’s cold storage system on the social-media platform’s engineering website, Code.

Estonia’s e-residency online application launches
Apply for the Republic of Estonia’s transnational digital identity for online, location-independent business owners (the world’s first) at e-Estonia.

Green lights for our self-driving vehicle prototypes
Chris Urmson, Director of Google’s Self-Driving Car Project, confirms the 2015 tests of their prototype vehicles (with safety drivers).

How I worked remotely from 11 cities in 3 months
Founder/CEO of the successful Buffer startup shares 3 months of “digital nomad” lessons.