Gathering interest and engaging with your early users is a must-do exercise to make sure your new startup idea is worth pursuing or not.
From using a landing page to obtain votes from early adapters to using tools to increase engagement, here are 10 products that will help assist you in validating interest in your new startup.
First on the list is Generator from Design Modo, a simplified online service that allows users to build attractive landing pages fast and effortlessly.
Preloaded with a range of stylish templates, Generator takes you through a set of components, typically considered important for designing a modern and responsive landing page.
As you go through the process of building an aesthetically pleasing page, the platform collates all the necessary coding needed for exporting to your own back end directory.
Generator is a great service for those who don’t want to spend unnecessary time sieving through endless themes to get the look they want.
Dubbed as the easiest editor possible, its range of responsive templates look great on any device and are mobile optimized.
With absolutely no code or design experience needed the service offers an attractive means for creating beautiful looking landing pages and websites in under 30 minutes.
To complement this tool, SquareSpace also offers a range of services to aid startups in getting their landing page in front of the right audience, by incorporating SEO and analytics support.
One of our favorites at Founders Grid is QuickMVP, which although also offers simple page building tools, focuses more on the complete picture for validating a startup idea.
QuickMVP brakes the process down into 3 easy steps, from page design to integration with Google Adwords and its own analytics dashboard. Together this package allows for a fast and effective way to test ideas, not designs.
Its efforts to offer a landing page builder as a part of a fluid process is a nice touch. We think this service will appeal to entrepreneurs looking for ways to channel their creative flow. It essentially puts everything needed under one roof for a fraction of the cost.
If you’re looking for something with a little more meat and those specific features important to your latest campaign, then why not take a look at Lander.
Lander incorporates conventional landing page design tools with an ability to integrate with third party apps or tools.
The software makes it possible to imbed features from popular email marketing programs such as Mailchimp and Aweber directly into your latest creation.
It also allows you to integrate A-B testing and analytic features powered by Google Analytics, instead of starting from scratch with a new platform.
Users can design pages from new or customize existing templates by simply dragging and dropping elements onto the page. Lander’s visual editor really does make it as easy as drafting on paper.
A good range of information about user behaviour will help you understand how minor changes can optimize traffic. Data on visual characteristics can help us go one step further from utilizing only typical tracking parameters.
CrazyEgg is a visualization service that provides heat map tracking of a user’s cursor behaviour. Seeing how visitors move, scroll and click through your page defines a great deal of information on how potential customers generally engage with the products and services you offer.
We think this service is a powerful accompaniment to Google Analytic’s testing and tracking solutions.
CrazyEgg starts at only $9 per month and is available with a 30 day free trial.
Hubspot is another testing and tracking service that moves beyond allowing you to build great looking pages with entry level analytics.
It gives much more freedom to tailor each page precisely so that it matches customer needs using customizable elements.
This ability to developing alternative segments for contrasting personas helps drive engagement and thus can significantly boost your conversion rates.
Although pricy compared to other landing page optimizers at $200 per month, it is a good tool for the more experienced builders and is fully integratable with other programs and platforms commonly used for email marketing and SEO.
7. Visual Website Optimizer
If your looking to upgrade your lead and landing page tools for a more hands on approach to customization then we think Visual Website Optimizer is a great around package to consider.
Its WYSIWYG editor makes it easy to build pages without any previous knowledge of HTML, CSS or other coding.
Its also got some of the easiest and most straightforward to use multivariate testing parameters seen in this round up, together with nice behavioral targeting and usability features. Oh yeah, and its also got its own heat mapping capabilities, making this a great all in one contender.
At $50 per month for its entry level package, Visual Website Optimizer is great bang for your buck.
Usabilla is a unique testing platform that focuses on mobile device feedback and works well with a range of smartphones and tablets.
By integrating simple feedback prompts into the landing page it encourages uses to give you key information when it matters the most. The process can be used in conjunction with testing specialized campaigns, reporting bugs or general performance.
It also offers surveying features that can be used to evaluate first impression attributes for everything from your latest wireframes to general company feel. The service could save a lot of time preparing your own prompt questions.
9. 5 Second Test
Another useful tool to help gather information on users first impressions is the 5 Second Test.
This software does exactly what it says on the tin, so to speak by testing a range of parameters associated with a user’s initial perceptions.
Information about a users experience in the first 5 seconds of landing on your page can be very useful and sometimes unexpected.
Its a handy tool for cross evaluation and integration with other behavioural tools on the market.
The 5 Second Test is free and easy to setup. It can even be used to assess applications and well as fully fledged one pagers.
10. The Readability Test
Its easy to constrain yourself to the typical range of typical testing and tracking tools, but pushing the envelope to get every ounce of information made available might just get you those extra conversions or solve that puzzle to why your site’s losing traffic.
Our last service for analyzing the effectiveness of your latest page is the Readability Test from Juicy Studios. Although landers normally contain minimal content, what textual information present should be as easy as possible for the user to read.
The Readability Test uses 3 of the most common reading level algorithms used to determine how easy or difficult text is to read and provides powerful insight into how your content flows.
Content characteristics can be tailored to match those expected for particular audiences or text used for wider target coverage.
The service is easy to use and requires no software to be installed. Simply paste a URL into the test page and your be presented with results seconds later.
It even allows you to compare your content’s characteristics against popular texts and styles of writing.
What products do you use or can recommend to validate, engage and split test new startup ideas?